Illustrations created to be posted on the social media profiles of the new candy shop located in Granada Hills, California.
AusSam Candy Social Media
Social Media Posts
Illustrations created to be posted on the social media profiles of the new candy shop located in Granada Hills, California.
PROMPT
AusSam Candy is a candy store in Granda Hills whom had their branding created by IntersectLA. We were in charge of creating many things for this store, including their marketing tactics. One of the things that they needed were social media posts that led up to their grand opening. This was something that I took on while working at IntersectLA; I had to create illustrations that went along with the messages that the marketing team wanted to get across to the audience.
IDEATION
I started by sketching out a few ideas for each post, keeping in mind that every design had to be consistent in terms of typography, illustration, and overall concept. Once I had my sketches completed, I further developed the design that I thought was the most successful.
RESULT
Using AusSam Candy’s branding guidelines, I created vector illustrations and combined these with text in order to create a cohesive design. These social media posts were publicized on several dates, each with a caption of its own. Visit AusSam Candy's Instagram page to view these posts as well as other updates on their products.
